(S)MER is a fragrance house that redefines scent as a statement of effortless sophistication. Founded by Edward Hansen, (S)MER draws inspiration from the power of fragrance to evoke memory, emotion, and an undeniable sense of self. Each scent is designed to feel like a second skin—intimate, familiar, and timeless, much like the sensual ease of wearing denim and a crisp white T-shirt.

Blending refined craftsmanship with a distinctly modern attitude, (S)MER offers a curated collection of home and personal fragrance, from Eau de Parfum to candles and body care. Rooted in understated luxury, the brand’s signature style captures the art of simplicity—clean, elegant, and effortlessly seductive.

Live authentically, unapologetically, and with a wild spirit. This is (S)MER.

Discover more at s-mer.com