The Laundress Luxury Detergents For Luxury Linens

The Laundress Detergents Australia

The Laundress: Luxury Detergents For Luxury Linens

Revolutionising the laundry and home cleaning industry, and becoming popular for their range of high-quality and effective laundry detergents, fabric softeners, home cleaning products and other laundry-related items, The Laundress have become an international success, with some of the best and most prestigious laundry cleaning products on the market.

At Palmer & Penn we are big fans of The Laundress. Keep reading to learn more about the history of the brand and some of the best products for your garment care.

Origins of The Laundress

Meeting while studying textile and design at Cornell University, Gwen Whiting and Lindsey Boyd would later move to New York City to pursue their careers in the fashion industry, where Gwen landed a job in the home division at Ralph Lauren and Lindsey worked in the ready-to-wear department at CHANEL. After working in their respective jobs for some time, an opportunity to transform the world of fabric care caught their eye, after multiple bad experiences with dry cleaners and many ruined garments that “needed to be dry cleaned”, Gwen and Lindsey felt that there had to be a solution to such a common frustration.

In 2002, the two began researching and developing a sustainable and eco-friendly serum that would ultimately revolutionise the home product care industry. While still working their respective jobs, the pair launched ‘The Laundress’ brand in 2004 with the goal of providing an effective, eco-conscious, and enjoyable laundry and home cleaning experience. 

One of the key motivations for the pair was to provide a solution for consumers to clean most “dry clean only” items from home, and provide a product that would not only clean your precious possessions but preserve them. Starting with just 13 products, the fashionistas built the brand from the ground up without a single venture capitalist all the while continuing to work their day jobs, and 15 years later, The Laundress was sold to Unilever for a reported $100 million.

Today, you can find The Laundress has grown to have a product range of over 85 individual products including laundry, home cleaning, fragrance, storage, surface cleaners, soap and collaborations with Le Labo and John Mayer among others.


The Laundress Core Values & Sustainability

The Laundress is committed to making life’s necessary chores into an enjoyable experience with thoughtful, effective products that you won’t feel guilty using.

With an emphasis on sustainability, and a commitment to taking care of fine linen household garments across the globe while taking care of the planet and environment we live in, some of the core values of The Laundress include;

  • Keep Your Favourite Things Longer
  • Ditch Dry Cleaning
  • Ingredient Integrity
  • No Animal Testing
  • More Energy Efficient
  • Pro Planet, Less Plastic

Since their inception, The Laundress have remained eco-minded and have always strived to reduce their carbon footprint, and within the past two years have even managed to completely transition their PET clear bottles to 100% PCR plastic, and  have successfully eliminated all unnecessary virgin plastic packaging such as shipping materials and poly bags.

The Laundress Australia & Products

At Palmer & Penn we stock a large number of The Laundress laundry detergents and home cleaning products regardless of what your garment care needs are. Some of our favourite products are;

The Laundress Wool & Cashmere Shampoo

The Laundress Wool & Cashmere Shampoo is a pH-neutral fabric wash that is gentle on an array of natural fibres including wool, cashmere, merino, mohair, and more. It thoroughly cleans, removing odour, dirt, and oil, while preserving your sweaters’ soft and supple hand and natural lanolin for decades to come. Scented with Cedar - a modern take on the traditional woody fragrance, combining sandalwood, orange, and rose with a base of cedar. While The Laundress loves cedar, moths and critters don't!

Ingredients: A concentrated blend of plant-derived anionic and non-ionic surfactants, essential oils, and fragrance.

- Nontoxic, biodegradable, and allergen-free.

- Cruelty free, vegan, free of petroleum, phosphate, phthalates, and artificial colour.

- Colour and texture may vary with natural ingredients.

The Laundress Sweater Comb

A laundry essential - Two fine metal mesh screens on a cedar wood handle gently pick up stray pills while leaving renewed yarns behind and restoring items to look like new. Simply glide in one direction over target areas. Recommended for fine-gauge wool, cashmere, merino, mohair, synthetics and more. Ideal for detailed areas like cuffs, collars and waistbands. Not recommended for use on knotty yarns or fibres.

The Laundress Fabric Fresh

No. 10 is a provocative, original scent developed to meet the standards of a luxury fine fragrance, but designed with clothing care in mind. The Laundress coupled No. 10 with the nontoxic fabric fresh for a fragrance experience that helps deodorise, too. This rich and sophisticated fragrance blends sultry spice and fresh powder notes with warm musk to round out its elegant accord.

- Ingredients: Deionized water, alcohol, essential oils, and fragrance.

- Nontoxic, biodegradable, and allergen-free.

- Cruelty free, vegan, free of petroleum, phosphate, phthalates, and artificial colour.

- Colour and texture may vary with natural ingredients.

The Laundress Home Spray

We all love our homes to smell clean and fresh - from walking through the door to snuggling into bed... Ahhhhh! This nontoxic formula with antibacterial properties adds scent whilst removing odour. Spray to freshen kitchens, bedrooms, living areas and bathrooms. Ideal for upholstery, drapery, carpets, bedding and any items shared with furry friends. For best results spray items from a 20cm distance. No. 247 scent is a fresh blend of eucalyptus with notes of pine and hints of rose, bergamot, and thyme. You may also notice hints of musk and lavender.

Ingredients: Deionized water, alcohol, essential oils, and fragrance.

- Nontoxic, biodegradable, and allergen-free.

- Free of petroleum, phosphate, phthalates, and artificial colour.

- Cruelty-free. No animal by-products.

The Laundress Whites Detergent

The Laundress knows how hard it can be to keep your whites white. Fight dull, dingy-looking T-shirts, yellowing sheets, and other lacklustre with this knock-your-socks-off Whites Detergent. Safely brightens colours, too! Part of The Laundress's start-to-finish laundering collection, The Whites Detergent is scented in Classic, the ultimate 'clean laundry smell' blending lily of the valley and jasmine with sweet musk, sandalwood, and a touch of citrus. Highly concentrated— this product offers up to 64 washes.

Ingredients: Plant-derived anionic and non-ionic surfactants, anti-graying, stain-fighting and cleaning enzymes (mannanase, protease, amylase, cellulase, lipase), mineral-derived cleaning enhancers (sodium gluconate, and calcium chloride), essential oils, and fragrance.

- Nontoxic, biodegradable, and allergen-free.

- Cruelty free, free of petroleum, phosphate, phthalates, and artificial colour.

- Colour and texture may vary with natural ingredients.

The Laundress Baby Detergent

The Laundress allergen-free Baby Laundry Detergent is gentle on little ones and tough on big stains. This triple-concentrated formula removes stains and odours, while preserving the colour and integrity of frequently washed items. Scented in Baby, a powdery and sweet blend that’s calming for little ones—and loved by grown-ups, too. All The Laundress products are nontoxic, eco-friendly, and safe for baby clothing. Highly concentrated— this product offers up to 64 washes.

Ingredients: Plant-derived anionic and non-ionic surfactants, stain-fighting and cleaning enzymes (protease, amylase, cellulase, lipase), mineral-derived cleaning enhancers (sodium gluconate, and calcium chloride), essential oils, and fragrance.

- Nontoxic, biodegradable, and allergen-free.

- Cruelty free, free of petroleum, phosphate, phthalates, and artificial colour.

- Colour and texture may vary with natural ingredients.

The Laundress at Palmer & Penn

If you are looking to take a more sustainable and eco friendly approach to your cleaning and home then look no further than The Laundress. At Palmer & Penn we stock a wide range of The Laundress products to suit all your laundry and home cleaning needs.

Visit our online store today or pop into our Double Bay boutique and let one of our friendly staff members help you.

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